ABOUT THE NEERAJ GANGA COTTAGE
Experience a serene riverside stay at The Neeraj Ganga Cottages, offering luxury accommodation amid the peaceful surroundings of Rishikesh. The property features complimentary Wi-Fi, an Ayurvedic spa, and daily yoga sessions overlooking the Ganges. Guests can choose from a range of rooms, including Deluxe and Ganga View options with balconies. Deluxe Rooms are ideal for two adults and offer a king-size bed, 165 sq. ft. of space, and free Wi-Fi.
THE CHALLENGE
The Neeraj Ganga Cottage had strong potential due to its unique location, but its digital presence and OTA structure were not aligned with its market appeal. The property suffered from:
- Poor visibility on OTAs
- Weak direct booking pipeline
- No structured pricing strategy
- Low brand recall despite a scenic asset
OUR STRATEGY
RevX deployed a dual-engine strategy: maximize OTA performance while aggressively building direct channels. Core focus areas included:
- Visibility-optimized OTA listings
- High-impact property content
- Google Business Profile revamp
- Season - based strategic pricing.
- Introduction of direct sales funnels
WHAT WE EXECUTED
- Built a new content architecture with visual-first positioning
- Implemented high-demand-based dynamic pricing
- Set up campaigns to capture walk-ins + direct inquiries
- Improved review acquisition and reputation management
- Created strong visibility across Booking.com, MMT, Agoda, and Airbnb
THE OUTCOME
- 55%+ growth in direct sales and repeat stays
- Stronger brand positioning in the Rishikesh market
- Higher search ranking ensured on OTAs
- Improved RevPAR and occupancy stability
WHY IT MATTERS
This property went from an underutilized riverside stay to a high-demand boutique experience with a strong direct revenue pipeline-powered by RevX’s integrated growth approach.
Designed to Attract.
Built to Convert.
- Smart dynamic pricing to consistently increase monthly revenue.
- Optimized listings, stronger reviews, and higher search rankings.
- Actionable weekly insights, performance reports, and growth analytics.